Levi’s x Hello Kitty
Iconic apparel brand Levi Strauss and Sanrio teamed up to honour Hello Kitty’s 45th anniversary with a new collection. To draw attention to the collaboration, Bomper worked with Levi Strauss to create a film that was displayed on their ‘bat wing’ window displays at the brand’s flagship store on Market Street in San Francisco.
A mixed media approach – combining illustration, photography, 2D, motion graphics and full 3D CGI – was used to pull in the fun and zany energy of Japanese television commercials. The final result was a looped film that captures the ‘kawaii’ culture and celebrates the Hello Kitty’s self expression.
Credits
Client: Levi Strauss, Sanrio
Production: Bomper Studio
Executive Creative Director: Emlyn Davies
Art Director: Josh Hicks
Character Animation: Claire Hodges
3D Artists: Colin Wood, Rhodri Teifi, Tara Mardell
Rigging: Alan Towndrow
Motion Graphics: Josh Hicks
![](https://bomperstudio.com/wp-content/uploads/LevisxHelloKitty_3360x1200_7.png)
![](https://bomperstudio.com/wp-content/uploads/LevisxHelloKitty_3360x1200_8.png)
![](https://bomperstudio.com/wp-content/uploads/LevisxHelloKitty_3360x1200_9.png)
![](https://bomperstudio.com/wp-content/uploads/LevisxHelloKitty_3360x1200_10.png)
![](https://bomperstudio.com/wp-content/uploads/LevisxHelloKitty_Still10.png)
![](https://bomperstudio.com/wp-content/uploads/GIF_Photos_Web.gif)
![](https://bomperstudio.com/wp-content/uploads/GIF_Wave_Web.gif)
Development
![](https://bomperstudio.com/wp-content/uploads/HK_NoLabel-1-scaled.jpg)
![](https://bomperstudio.com/wp-content/uploads/HK_TestRender_05-1.png)
![](https://bomperstudio.com/wp-content/uploads/Kitty-Wave-1.gif)
![](https://bomperstudio.com/wp-content/uploads/Kitty-Pose-crop.gif)