Levi’s x Hello Kitty

Iconic apparel brand Levi Strauss and Sanrio teamed up to honour Hello Kitty’s 45th anniversary with a new collection. To draw attention to the collaboration, Bomper worked with Levi Strauss to create a film that was displayed on their ‘bat wing’ window displays at the brand’s flagship store on Market Street in San Francisco.

A mixed media approach – combining illustration, photography, 2D, motion graphics and full 3D CGI – was used to pull in the fun and zany energy of Japanese television commercials. The final result was a looped film that captures the ‘kawaii’ culture and celebrates the Hello Kitty’s self expression.

Credits

Client: Levi Strauss, Sanrio
Production: Bomper Studio
Executive Creative Director: Emlyn Davies
Art Director: Josh Hicks
Character Animation: Claire Hodges
3D Artists: Colin Wood, Rhodri Davies, Tara Mardell
Rigging: Alan Towndrow
Motion Graphics: Josh Hicks​​​​​​​

Development