Effat University is the first institution of higher education for women in Saudi Arabia, built on the foundation of education going hand-in-hand with traditional Islamic values.
Working with Effat University and Proctor & Stevenson, Bomper created an elegant short film, which expresses this unique approach to teaching. Made entirely in CG, the film features the hand of a female calligrapher, deliberately preparing for, and executing, the task of writing in Arabic the Effat University logo.
Client: Effat University
Agency: Proctor & Stevenson
Production: Bomper Studio
Executive Creative Director (Agency): Mike Cain
Account Manager (Agency): Sam Forster-Spira
Executive Creative Director: Emlyn Davies
Art Director: Josh Hicks
Animation: Claire Hodges, Alan Towndrow
3D Artists: Colin Wood, Rhodri Davies, Tara Mardell, Julia Britton