![](http://bomperstudio.com/wp-content/uploads/SMALL_Boots_side-16bit-ReverseDrop-v2.png)
Carlsberg
Taxi Studio’s overhaul of Carlsberg, one of Denmark’s best-loved brands, is designed with Timelessness in mind β with a pared-back confidence that balances form and function in trademark Danish style. Taxi opted for a simple rather than radical rebrand; looking to better itβs 171 year history by giving a clean and modern take on its font and icons. Bomper were enlisted to create premium product visuals for the rebrand, including a hyper real bespoke football boot, with hidden Parisian landmarks in the stud. These assets combine to form a coherent master brand-led identity system that works across packaging, promotions and POS materials for all of Carlsberg’s global variants.
β CreativeBloq 2018 – Iconic Beer Logos
β The Food and Beverage Awards – Gold Winner
![](http://bomperstudio.com/wp-content/uploads/thumbnail1.jpg)
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![](http://bomperstudio.com/wp-content/uploads/Carlsberg-Export-18x440ml_Euro-2016-Top-v2-RGB-scaled.jpg)
![](http://bomperstudio.com/wp-content/uploads/Crop_Sole-concept-art.png)
![](http://bomperstudio.com/wp-content/uploads/Boot-molded-studs_underside.jpg)
Credits
Client: Carlsberg
Agency: Taxi Studio
Production: Bomper Studio
Creative Director (Agency): Spencer Buck
Associate Creative Director (Agency): Jonathan Turner-Rogers
Creative (Agency) Jasmine Rees
Account Director: Laura Lancaster