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Carlsberg

Taxi Studio’s overhaul of Carlsberg, one of Denmark’s best-loved brands, is designed with Timelessness in mind – with a pared-back confidence that balances form and function in trademark Danish style. Taxi opted for a simple rather than radical rebrand; looking to better it’s 171 year history by giving a clean and modern take on its font and icons. Bomper were enlisted to create premium product visuals for the rebrand, including a hyper real bespoke football boot, with hidden Parisian landmarks in the stud. These assets combine to form a coherent master brand-led identity system that works across packaging, promotions and POS materials for all of Carlsberg’s global variants.

β˜… CreativeBloq 2018 – Iconic Beer Logos

β˜… The Food and Beverage Awards – Gold Winner

Credits

Client: Carlsberg
Agency: Taxi Studio
Production: Bomper Studio
Creative Director (Agency): Spencer Buck
Associate Creative Director (Agency): Jonathan Turner-Rogers
Creative (Agency) Jasmine Rees
Account Director: Laura Lancaster