Carlsberg

Taxi Studio’s overhaul of Carlsberg, one of Denmark’s best-loved brands, is designed with Timelessness in mind – with a pared-back confidence that balances form and function in trademark Danish style. Taxi opted for a simple rather than radical rebrand; looking to better it’s 171 year history by giving a clean and modern take on its font and icons. Bomper were enlisted to create premium product visuals for the rebrand, including a hyper real bespoke football boot, with hidden Parisian landmarks in the stud. These assets combine to form a coherent master brand-led identity system that works across packaging, promotions and POS materials for all of Carlsberg’s global variants.

★ CreativeBloq 2018 – Iconic Beer Logos

★ The Food and Beverage Awards – Gold Winner