When CoolSculping launched a new toning product, they wanted a launch film that directly showed the linear development of the product. The product stimulates muscles to tone them, and Storm&Shelter approached Bomper to bring this energy to the film. We used a series of seductively lit, high octane angles of the device to progressively tease the design before revealing the final product. This was then paired with cinematic, documentary-style team shots to create a bold product reveal film.



Client: CoolSculpting
Product Design: PDR
Production: Storm&Shelter
Director (Storm&Shelter): Josh Bennett
Producer (Storm&Shelter): Nick Patterson
Production Coordinator (Storm&Shelter): Charlotte Harris
DOP (Storm&Shelter): Dom John
1st AC (Storm&Shelter): Connor Hall
Production Assistant (Storm&Shelter): Gavin Smith
Editor (Storm&Shelter): Josh Bennett
Colorist (Storm&Shelter): Lewis Jelley
CG Production: Bomper Studio
Executive Creative Director (Bomper): Emlyn Davies
Art Director (Bomper): Josh Hicks, Rhodri Davies
3D Artist (Bomper): Rhodri Davies