CoolSculpting
When CoolSculping launched a new toning product, they wanted a launch film that directly showed the linear development of the product. The product stimulates muscles to tone them, and Storm&Shelter approached Bomper to bring this energy to the film. We used a series of seductively lit, high octane angles of the device to progressively tease the design before revealing the final product. This was then paired with cinematic, documentary-style team shots to create a bold product reveal film.
![](http://bomperstudio.com/wp-content/uploads/CoolTone_Still_1.png)
![](http://bomperstudio.com/wp-content/uploads/CoolTone_Still_2.png)
![](http://bomperstudio.com/wp-content/uploads/CoolTone_Still_3.png)
![](http://bomperstudio.com/wp-content/uploads/CoolTone_Still_5.png)
![](http://bomperstudio.com/wp-content/uploads/CoolTone_Still_10.png)
![](http://bomperstudio.com/wp-content/uploads/CoolTone_Still_7.png)
Development
![](http://bomperstudio.com/wp-content/uploads/ezgif.com-video-to-gif-6.gif)
![](http://bomperstudio.com/wp-content/uploads/WIP.gif)
Credits
Client: CoolSculpting
Product Design: PDR
Production: Storm&Shelter
Director (Storm&Shelter): Josh Bennett
Producer (Storm&Shelter): Nick Patterson
Production Coordinator (Storm&Shelter): Charlotte Harris
DOP (Storm&Shelter): Dom John
1st AC (Storm&Shelter): Connor Hall
Production Assistant (Storm&Shelter): Gavin Smith
Editor (Storm&Shelter): Josh Bennett
Colorist (Storm&Shelter): Lewis Jelley
CG Production: Bomper Studio
Executive Creative Director (Bomper): Emlyn Davies
Art Director (Bomper): Josh Hicks, Rhodri Davies
3D Artist (Bomper): Rhodri Davies