Bomper Studio have regularly partnered with British independent design and manufacturing company, GTech, to create high-end launch films.
Each sophisticated product brings its own challenges to the production. Some visuals were created using CAD parts, whilst others being hand-sculpted from reference images as the products were still in the development stages.
In the end, swooping camera moves to X-ray sections, beautiful product explodes and entirely CGI home environments come together to create complex or otherwise impossible visuals. As the product updates, CG animation allows us to painlessly swap out the old model for the new one, with a few tweaks and adjustments for good measure.