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Levi’s x Google

Iconic apparel brand Levi Strauss teamed up with Google to create a groundbreaking garment, with Jacquar technology built in. To draw attention to the collaboration, Levis enlisted Bomper to create a film that was displayed on their ‘bat wing’ window displays at the brand’s flagship store on Market Street in San Francisco. The film was built using different strands of media – sleek 2D motion graphics, campaign photography, and polished, high quality 3D animation. This combination resulted in an animation that was sleek, futuristic and tech, and augmented the in-store shopping experience.

Credits

Client: Levi Strauss, Google
Production: Bomper Studio
Executive Creative Director: Emlyn Davies
Art Director: Josh Hicks
Motion Graphics: Josh Hicks
3D Artists: Colin Wood