Twinings has been on a significant growth journey led by new product launches. One of them being its first ever cold water infusion – a product made with real fruit and perfect for a younger audience. Brokkr wanted to show that Twinings’ In’fuse has the power to turn water into something really exciting and appointed Bomper Studio and Jonathan Knowles to create enticing motion visuals. Jonathan Knowles brought to life the beauty of the infusion using ink drop swirl art in dramatic, lush, slow motion. After the visuals were filmed, Bomper worked to make the bag feel more rigidly pyramidal with great shaking motion. Extra-defined, CGI ingredients and VFX swirls were added to enhance the infusion. The film was launch online and backed by a nationwide Out of Home campaign.
Blending CGI and Live Action
The real world tea bag wouldn’t displace the water with an appealing dynamic splash due to it’s low weight. Jonathan Knowles used an acrylic pyramid to capture the perfect impact, shot on a Phantom camera at 1000 frames a second to achieve the dramatic slow motion. We matched the tea bag and contents in photoreal CG and composited into shot.
The beauty of the infusion was brought to life by Jonathan Knowles through ink drop art in lush slow motion. After the visuals, we worked to make the bag feel more rigidly pyramidal with great shaking motion.
In this test, extra-defined, CGI ingredients and VFX swirls were added to enhance the infusion
Agency: Weber Shandwick
Stills: Brokkr / Brand Opus
Photographer: Jonathan Knowles
VFX Production: Bomper Studio
Executive Creative Director (Bomper Studio): Emlyn Davies
Art Director (Bomper Studio): Josh Hicks
VFX Artists (Bomper Studio): Colin Wood, Rhodri Davies