Volvo ‘Safety in Mind’
Bomper joined forces with AKQA to bring Volvo’s new vision ‘Safety in Mind’ to life. Our team created 119 assets for this huge project ranging from deep dives into the vision, website assets and advanced murmurations; our biggest project yet!
The vision is inspired by Volvo’s EX90 vehicle, which features LIDAR technology, a key sensing technology that sees beyond the human range!
We were approached by the design and innovation advertising company AKQA after they completed the look development test with the CGI studio Brickland. AKQA worked with Volvo to create the creative strategy behind the ‘Safety in Mind’ vision then brought us onboard to further develop the final look and to execute their vision.
The films consist of artful murmurations representing LiDAR’s point cloud technology, and use abstract motion design and visual symbolism to demonstrate how the new applications of technology will drive Volvo into the future.
A calming and considered colour palette was also used to reflect Volvo’s reassuring mission to eradicate fatal injuries in their vehicles and reframe what feeling safe indicates to the whole automotive industry.
The final campaign resulted in X number of assets, including website assets, social media content, still imagery and screen content for a series of online keynotes, filmed at the state-of-the-art LED ARRI volume stage, which delve further into the new fully electric flagship SUV, the Volvo EX90.
Production: Bomper Studio
Creative Director: Emlyn Davies
Technical Director: Colin Wood
Producer: Robyn Viney
Production Coordination: Molly Stracy
3D Artists: Colin Wood, Rhodri Teifi, Zach F Evans, Mark Procter, Allie Holmes, Scott Marlow
FX Artist: Colin Wood
Lead 3D Animator: Bianca Iancu
Compositing: Zach F Evans
Editing: Zach F Evans, Owain Hopkins
Studio Manager: Ceri Davies
CG Look Development: Brickland
Unreal/ Keynote Production: Dandelion & Burdock
ARRI Production: Locate Productions